As a brand, you are no doubt aware of the power of visual merchandising. When you can catch a consumer’s attention and encourage them to buy, your display has done its job and you are reaping the hoped-for benefits. But effective visual merchandising takes time and money, and isn’t as simple as throwing together a stand and hoping for the best.
Furthermore, when you take the time to develop a visual merchandising plan, it never pays to set it up and forget about it. Brands: you know what we are talking about. Spending the time and resources to establish a merchandising strategy only to leave it in the hands of a retailer is often a recipe for disaster. There is no telling what can happen to a display that is left unattended at a retail location, and we often hear of brands who have visited a store to find their display moved, empty, or even worse, filled with a competitor’s product. When this happens, there is no way to know how your sales have been impacted, and no way to recoup any losses because of a retailer’s actions.
Yes, we are aware that there is a certain level of dependency that is inevitable when you list a brand at retail. You can’t be there 24/7 to ensure your visual merchandising is being utilized and managed correctly. But you do have options – you don’t just have to sit idly by.
So, what can you do? Aside from setting up a folding lawn chair and watching that display like a hawk (a solution that will likely get you hauled out by store security among other potential issues), a great way to ensure compliance is by enlisting the services of a retail merchandising company – one that can provide a dedicated resource to your brand. By performing regular visits to ensure proper placement compliance and checking to make sure that your display is well stocked, with your product, can give you peace of mind that comes with knowing what is going on on the store floor. With regular updates and reporting on what is going on, both positives and negatives, you can then take action when required.
Don’t just leave your visual merchandising in the hands of a retailer and hope that things will turn out ok. Keep track of their conduct and ensure compliance with the help of a visual merchandising company.
To learn more about how a visual merchandising company can help ensure that your displays are actually achieving what you want, and to reduce the level of dependency you currently deal with at the hand of your retailers, please contact Storesupport today by calling 1-877-421-5081.