Relying on retailers to keep you informed about how your brand is doing at retail, or waiting until your sales profits come in, can be very problematic. A good way to avoid this is by relying on Canadian mystery shopping providers, as Canadian mystery shopping providers tell brands what is really happening at retail.
How can you determine how well your brand is doing, and how it is perceived by your targeted demographic? Canadian mystery shopping providers can find out. By placing mystery shoppers in the retailers where your brand is being sold, you are able to determine how well that retailer’s staff knows your brand, and what they are telling your customers about it. Are they giving the correct information to the consumer? Is your product being re-stocked in appropriate intervals? Is your product kept in the most efficient location? A Canadian mystery shopper will answer these questions.
In the retail food industry, the retailer’s primary concern is not always your brand, and very often no incentives exist to push them to see that your brand is being marketed effectively. Canadian mystery shopping providers will solve this problem by identifying any problems in-store, and giving you the intelligence required to address them.
Canadian mystery shopping provides invaluable retail intelligence that helps you stay on top of the competition. Those companies that do not utilize the services of Canadian mystery shopping providers often have no idea how their product is being marketed to consumers, meaning they then have very little ability to influence how their products should be marketed. By taking advantage of services offered through Canadian mystery shopping providers, you can ensure that your brand is receiving the attention it needs in order for your business to profit.
Keeping customers happy is the key to consumer loyalty and retaining customers. Canadian mystery shopping providers allow you to determine the level of customer service being delivered by the retailers who sell your brands. Canadian mystery shoppers can reveal whether or not employees are following procedures, and can also help you to identify and measure how effective staff training programs are.
Canadian mystery shopping providers can also give you valuable information about how consumers feel about your product. Canadian mystery shoppers can find out why your current customers choose your product over your competitors’. They can also determine how potential customers feel about your product allowing you to cater to meet their wants as well. How well does the packaging advertise what customers are looking for? Is it attractive and eye catching? Canadian mystery shoppers can find out.
Thanks to Canadian mystery shopping providers, your ability to know the customer’s perspective can greatly impact your ability to increase sales and build your customer base.
Finding out about what is really happening at retail is a crucial component in keeping customers happy and loyal, as well as increasing your overall profits. Mystery shopping providers are an important part of this process.
For more information about Canadian mystery shopping providers and how they can tell you what is really happening at retail, or to find out about the retail merchandising services offered by Storesupport, please call 1 (877) 421-5081 or visit www.storesupport.ca.