With the continuous growth of competition in the CPG industry, effective brand management has become even more important. With the knowledge that retailer behaviour can impact your bottom line, the trend seems to be that brands are attempting to take far more control when it comes to their merchandise on the store floor. Managing your brand has never been more important.
Don’t just take our word for it; check out this recent article from Business Wire: http://www.businesswire.com/news/home/20141104006475/en/Displaydata-Research-85-U.S.-Shoppers-Research-Online#.VI8OW-8tCM9.
Reporting on a Displaydata consumer survey, the articles notes that, although 83% of consumers report that most of their shopping takes place in bricks and mortar locations, they do report several disconnects between the online and offline experience. These include different prices being offered online versus in-store, issues with stock and availability and poorly trained staff. These issues are contributing to the competition felt by bricks and mortar locations on behalf of online retailers.
Consumers tend to use various methods for information, and according to the article, omni-channel marketing seems to be gaining ground. Unfamiliar with this growing trend? Check out last week’s post!
Effective brand management means being aware of exactly what is going on in-store. If customers are not happy, can’t find your product, or are getting frustrated by poor service, they may just turn to the computer to solve the problem.
Storesupport can help you ensure that your brand is being managed correctly, all the time, and help you fix any problems if it isn’t! Call us today at 1-877-421-5081.