The holiday season is fast approaching, and with it comes the inevitable traffic surge and selling boom. Shoppers will be out there filling their carts with the latest and greatest from everyone’s wishlist and getting foodstuffs stocked for that holiday party or big family dinner, and retailers, while feeling the added pressure, are the ones to reap the benefits.
Here are our tips for smart retail marketing to get you prepped for the busiest season of the year. Sure, some of them may seem pretty simple, but it never hurts to get back to the basics.
Tip #1: Keep shelves stocked. This may mean reiterating to employees the importance of ensuring shelves remain full, implementing a strategy that sees them refilled throughout the day, or hiring extra staff to manage the stockroom. If customers don’t see what they are looking for on the shelf, they may just head somewhere else!
Tip #2: Stay social. We all know how important social media can be in the retail world, so make sure that you are maintaining yours. Update statuses and posts regarding sales or promotions. Manage complaints to help boost customer loyalty and brand recognition.
Tip #3: Keep floors well staffed. With the traffic comes extra-long line ups, which no one likes. Make sure that you have enough staff on hand to cover surges throughout the day as well as to be around the store to help assist customers.
Tip #4: Make the most of visual merchandising. We are not saying throw up some holiday decorations at random. Instead, use the season to pull at people’s emotions and guide their purchases by putting together displays that make connections they make not have thought about.
Tip #5: Keep the store clean. Ok, we don’t just mean ensuring janitorial duties are completed each night. During the holiday season you have to be extra diligent about keeping stock organized and in place. Holiday shoppers tend to be less, let’s just say, cognizant, of their actions, so staff members need to be sure to try and keep the store in tip-top shape throughout the day.
The holidays can be the perfect time to cement your brand image and ramp up customer loyalty. How you manage your retail marketing over this period can bode well for the entire year, so let your actions speak for your reputation.
Want some extra back-up for your holiday retail marketing campaign? Storesupport has you covered. Contact us today by calling 1-877-421-5081.