No matter the time of year, retail merchandising is probably on your list of things to do. Attracting the attention of customers and encouraging them to purchase your product takes work – we all know that – and the right strategy can yield real results. If this is your busy season, we’ve got some tips to help you make the most of it.
Seasonal retail merchandising tips for brands:
Cough and cold products. The changing weather and more time spent indoors mean cold and flu germs run rampant this time of year. This also means that your sales can grow if you present your product the right way. A creative merchandising strategy with all of your products is a great place to start. Pick colours that make consumers think of being warm and cozy, but also heathy. Group like products together. Signage is also important – using a catchy slogan can work wonders and can attract the attention of passersby quite easily.
Indoor sporting equipment. If you sell indoor sporting goods, this is the perfect time of year to boost your sales. Like cold and flu season, more time spent indoors can mean people are looking for ways to stay active and have fun. Make sure that you are targeting both children and adults, as both are important markets to hit. A well-thought-out merchandising strategy can entice consumers and make them consider alternatives to their normal couch-surfing routine. Bringing the outdoors inside can also be a great transitional method.
Fitness and health. With the New Year, often consumers are looking for a way to make some lifestyle changes, including getting healthy, losing weight and getting in shape. Buzz words such as ‘healthy living’ rather than ‘diet’ help to grab those consumers who are a bit more hesitant, and also attract the attention of those looking for healthier options. The last few years have experienced a growth in popularity as far as healthy alternatives, so if your product falls into this category, play on that popularity.
In addition to these tips, make sure that you are getting the support required instore. Great customer service and a strong knowledge of your product can mean the difference between your product selling and your competition’s. A great retail merchandising company can not only help you set create the best instore display, it can also help you ensure that customers are not feeling ignored or unable to find product which should be stocked but is not.
Brands: if your product is one that sells best this time of year, make the most of the season with retail merchandising that hits the nail on the head! And, even if this isn’t your busy time, remember that most consumers spend gift cards within 2-3 months of receiving them, so you want to make sure that you are on point for the weeks following the holiday season. Storesupport can help – call us today at 1-877-421-5081.