2015 is just around the corner, and for many CPG companies this signifies a time to look back at the past year and both make some changes and improvements to things that require them, as well as strengthening those things that seem to be working really well.
Check out this infographic from Demac Media: Customer Analytics & The State of Retail Industry. Originally created in 2013 as an outlook 2015 infographic, there is information contained within that is still incredibly relevant – arguably even more important now with the continued rise of social media.
According to the article, there are a number of questions you need to be asking on a regular basis:
- Do you know what your customers really want?
- Do you actively attempt to illicit customer feedback, and furthermore, do you actually use that customer feedback to try and improve efficiency and service?
- Do you have measurable in-store insights to generate analytics regarding consumer behaviour?
- Are you using your customer analytics insight to influence your marketing and merchandising strategies?
These are all questions that need to be addressed, and on a regular basis. Not really being aware of what customers want can be seriously detrimental to your overall success. Additionally, knowing this information but not acting on it just represents a lost opportunity for further sales.
When it comes to customer analytics and the state of the retail industry, Storesupport can help you get ready for 2015. Make this your year. Call Storesupport today at 905.847.6513.