Barbeque season is in full swing and what better way to get people excited about your product than with an experiential marketing event which targets the summer bbq lover. Whether you sell hamburgers or buns, paper plates or all the fixings, showing off your products and letting people test products that perhaps they have yet to try represents a great opportunity to boost profits.
Sure television commercials or social media can get consumers thinking about a brand, but that one-on-one is still very important. Building a relationship with your consumer is never a bad thing, and if you bring emotions into the mix, the decision to purchase is influenced even more.
New to the experiential marketing field? That’s ok, now is a better time than ever to get yourself acquainted. Experiential marketing is really just the act of connecting people with products in a live interaction. Whether it is through a product demonstration or a taste test, giving consumers an experience is one of the best ways to build brand awareness and increase customer retention.
The stats speak for themselves. A study done by the Event Marketing Institute found that almost 60% of customers reported that an experiential marketing campaign has led them to purchase the product demonstrated and over 80% said that these events have led to them becoming a regular customer! If you are looking to both retain current customers and attract new ones, experiential marketing is a great way to do it.
Whether you conduct experiential marketing campaigns on a regular basis or have never taken advantage of the opportunities these types of events represent, there are a few key things to keep in mind.
When it comes to an effective experiential marketing campaign, expertise is key. When planning an event, it is critical to make sure that those working the event have a solid knowledge base in order to be able to answer questions correctly and provide the information that customers need. An experienced CPG merchandising company will be able to provide the training and ensure that employees are experts.
Personality is key too. When you hold an event, you need to make sure that those working it are approachable and confident. Having individuals with previous experience working these types of events makes all the difference. Again, those staff members provided by a CPG merchandising company will be qualified and experienced.
So how do you take advantage of bbq season and conduct an effective marketing campaign that gets attention and boost profits? Harness the power of experience and let a CPG merchandising company plan and execute an experiential event!