Omni-channel retailing has received a great deal of attention in the media recently, and for good reason. This increasingly popular trend has a lot to recommend it. We are becoming more and more aware that retailers and brands are having to shift their targeting, and as a result of the various channels now available, customers have far more demands – and therefore expectations. Omni-channel retailing is quickly becoming the best way to meet those demands.
Still relatively unconvinced about the effectiveness of this new trend or how it will impact the retail world of tomorrow? Well, we’ve got the stats to prove just how important it is. Check out this great infographic from CK Systems – it has the data you’re looking for:
If you offer omni-channel retailing solutions to your customers – or the ability to shop on their terms – there are a number of things that you need to be thinking about:
- We spoke about higher expectations – 44% of consumers report higher expectations than they had last year.
- One of the most challenging expectations is delivery. Think about this: according to consumers, the Best-in-Class retailers can deliver in 1 day, whereas the average retailer delivers in 9 days – where do you sit on this scale?
- Customer Service is crucial: 62% of consumers actually switched brands in the last year thanks to poor customer service.
If you can’t offer your customer what they want, they may just turn to your competitor. Great customer service and the ability to meet customer demands on a regular basis is crucial – so don’t fall behind.
For more about omni-channel retailing and how to integrate it into your retailing strategy, please contact Storesupport Canada today at 1 877 421 5081.