No matter how you look at it, your bottom line is directly related to how you conduct your merchandising. Customers, even if unconsciously, notice things about your store that you may not realize. Sure, maybe you have a plan in place that draws the attention of some, but if it is just catered to one segment of your target market, the others are being ignored. The most successful merchandising strategies are ones that cater to a number of different consumers.
Are you still counting on a one-size-fits-all approach to merchandising? It might be time to rethink things. Here are some ideas to get you started:
Colour – Different colours elicit different emotional responses. As a result, when shopping, people make, usually unconsciously, connections and associate certain colours with certain feelings, knowledge, etc. Here are just a few ways to use the psychology of colour:
- Green – natural or eco-friendly products
- Black – high quality or premium products
- Pink – products for girls or women
- White – pure (think laundry detergent)
- Red – products that are romantic or exciting
Theme – Chances are pretty good that a few weeks ago your store was decorated for the holiday season. This, like colour, helps to create an emotional connection between your shopper and your store. But don’t just take advantage of different seasonal differences or annual holidays with your displays. Create themes that bind products together. For example, when designing an endcap, perhaps think about items that work well together – this might be school lunch products or barbeque necessities. This will help entice customers and increase sales.
Eye Level – When you stage your shelves, think about who you are targeting: parents, children, men, women. Depending on the height of your consumer, where you place your product is crucial.
Variation – Stagnant displays = stagnant sales. Every few weeks things need to change, otherwise customers will get bored. When you change displays, customers’ attention is drawn to the change, especially if it is exciting or garners an emotional or thought-provoking response. We are not talking about revamping the entire store here either – even a subtle tweak to shelving arrangement can do the trick. This helps to make the customer feel as though they are being introduced to something new.
Cleanliness – Ok, this one is more of a rule than a strategy, but it can sometimes be easy to forget how much of an impact this can have on your bottom line. Debris on the ground or displays that are not tidy can turn a customer off – so make sure that things are in good shape at all times.
Need some help implementing some of these merchandising strategies? We can help. Storesupport has the team and the resources to get your plan underway. Contact us today by calling 1-877-421-5081, or visit us online at www.storesupport.ca.