Visual merchandising is a key component in any successful merchandising campaign. Effective campaigns improve profitability and expose consumers to more within a store. Knowing this, many retailers are taking advantage of the opportunities that visual merchandising represents.
A newer generation of visual merchandisers has taken what’s hot (various forms of social media) and worked these components into different campaigns. Things like hashtags and the ‘like’ symbol are not difficult to spot when browsing store displays.
Shelving has also encountered a revolution when it comes to merchandising trends. Not only are endcaps more popular, but the way in which they are organized is too, as are focal points within store isles themselves. Whereas complete uniformity used to be the way to go, a change in scenery can draw the eye and stop tunnel vision. Displays that draw the eye are what you really want.
Colour is also becoming a major player, and not only in product packaging. Since people associate different colours with different emotions, another growing trend is to play up those associations and appeal to customers on an emotional level with your displays.
Now, more than ever, customers are concerned about the impact their purchases will have on the environment, and so when it comes to merchandising this can translate into sales. If your displays represent a focus on environmental awareness, customers will notice.
If your visual merchandising needs a facelift, the trends are the way to go. Don’t just stick with the same-old strategy: it is eventually going to end up costing you. If you are not sure where to start, a company dedicated to executing successful visual merchandising campaigns that make use of the most cost-effective yet profitable strategies can help get you started.
For more about the hottest trends in visual merchandising for 2014 please contact Storesupport by calling 1-877-421-5081.